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Longevity isn't about age - it's about cows achieving their genetic potential.

The average productive life of cows in the U.S. is 2.3 lactations but research shows that cows reach their greatest production potential in the third and fourth lactation. Enhance your dairy's profitability with Select Sires' Herd Health Profit Dollars® index, designed to create cows that stay healthy, hassle-free, and exceptionally productive at every age.

 

GENETICS DRIVE THE FUTURE AT COUNTRY AIRE FARMS

Discover how Country Aire Farms is transforming its future with bold genetic strategy, cutting-edge technology, and a new generation of leadership—resulting in healthier cows, higher efficiency, and rising profitability.

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BREEDING FOR THE FUTURE: COW LONGEVITY, REPRODUCTIVE SUCCESS AND GENETIC STRATEGY AT MAIER FARMS

“We really try to focus on longevity, keeping animals around—making a healthy cow a profitable cow,” says Patrick Maier, partner at Maier Farms.

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BREEDING FOR BETTER HEALTH: HOW ZOETIS WELLNESS TRAITS ARE HELPING BUILD THE NEXT GENERATION OF PRODUCTIVE COWS

"We’re not just creating evaluations, we’re delivering real-world, actionable insights for dairy producers", says Brenda Fessenden, precision animal health technical services lead for Zoetis.

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THE AGE PROFILE OF OUR DAIRY HERD IS CHANGING

Discover how a historic drop in replacement heifer inventories is reshaping culling decisions and rapidly aging America’s dairy herds—transforming challenges into new management realities.

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DON'T PLAY GAMES WITH YOUR HERD'S HEALTH

“If you think you can manage around health problems, you’re starting at the 25-yard line,” says Greta Snider Halahan of Singing Brook Farms in Imler, Pennsylvania.

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LISTEN CAREFULLY—YOUR HOSPITAL PEN IS TALKING

Your hospital pen holds powerful clues about mastitis, lameness, and herd health trends, if you know how to listen.

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COULD NHRC METTRIC BE A BEACON FOR YOUR HERD?

Discover why Net Herd Replacement Cost is one of the most powerful—and profitable—metrics your dairy can track, and how lowering it could put thousands back into your operation.

Productive life information sourced from Council on Dairy Cattle Breeding based on average productive life of 25.6 months in Holstein cows born in 2015.