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Longevity isn't about age - it's about cows achieving their genetic potential.

The average productive life of cows in the U.S. is 2.3 lactations but research shows that cows reach their greatest production potential in the third and fourth lactation. Enhance your dairy's profitability with Select Sires' Herd Health Profit Dollars® index, designed to create cows that stay healthy, hassle-free, and exceptionally productive at every age.

 

Increasing Profit With Increased Herd Life

Prominent dairy genetics and economics researchers Dr. Chad Dechow and Dr. Albert DeVries worked together on a study to determine the value of increased dairy cow herd life and profitable levels of herd turnover.

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The Select Sires Podcast—EP.1: Make Longevity Her Legacy

Mark Kerndt and Rick VerBeek discuss the big picture, as well as actionable tips on breeding for a healthier, longer-living herd. 

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The Select Sires Podcast—EP.2: More Profit Through More Lactations

In this episode, we continue the discussion of longevity on the dairy farm, specifically looking at how profitability through more lactations plays into the equation.

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The Select Sires Podcast—Ep.5: Make Longevity Your Legacy

Hear how the focus on longevity can impact your legacy, with a conversation on its real-world influence at Mystic Valley Dairy in Wisconsin.

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Genetic Influence Sustainability: More Milk, Fewer Cows

What's one major transformation in the dairy industry throughout the last 50 years? 20 years? Even 10 years?  More milk, fewer cows.

Productive life information sourced from Council on Dairy Cattle Breeding based on average productive life of 25.6 months in Holstein cows born in 2015.