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Celebrate LONGEVITY

Longevity isn't about age — it's about cows achieving their genetic potential.
Do you know the average productive life of cows in the U.S.?

2.3 LACTATIONS

The average productive life of cows in the U.S. is 2.3 lactations. Research shows that cows reach their greatest productive potential in the third and fourth lactation. As dairies optimize their heifer inventories and have less replacements available, there is an opportunity for herds to retain older cows. Historically, older cows have been more challenging to manage, but with genetic emphasis on health and wellness traits, these cows can be more physically fit and trouble-free to maximize productive life and achieve a greater return on investment.

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DEFINE THE VALUE OF LONGEVITY

Learn how selecting the right genetics results in healthy, longer-living cows that return more dollars to your dairy.

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LEVERAGE THE Herd Health Profit Dollars® INDEX

Discover the components of the HHP$® formula and see how real dairies are using the index to advance their herds.

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STRENGTHEN Mastitis Resistance

Uncover genetic audit insights and exclusive tools to boost mastitis resistance with genetic selections.

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REDUCE Lameness

Learn how directly selecting for lameness resistance creates agile cows that move with ease.

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BOOST DAUGHTER Fertility

Open cows are costly. Use sires with elite daughter fertility values to create fertile cows that breed back quickly.

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IMPROVE Calf Wellness

Calves are the foundation of your future. Do they have the genetics they need to grow as calves and thrive as mature lactating cows?

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