The People of Select Mating Services

News and Updates

10/7/2024

For 50 years, Select Mating Service^® (SMS^®) consultants have used research, computerized analysis and cow knowledge to build better herds around the world. Read how four SMS genetic consultants grew in their roles to become trusted advisors and how they’ve incorporated new technologies into their process to create profitable cows for the dairies they serve.

Malissa Reed, SMS Genetic Consultant, CentralStar Cooperative

Click here to read Malissa Reed's story.

Lars Sivesind, SMS Genetic Consultant, Select Sires Member Cooperative

Click here to read Lars Sivesind's story.

Jerry Emerich, SMS Genetic Consultant, Premier Select Sires

Click here to read Jerry Emerich's story.

Henry Zapalac, SMS Genetic Consultant, Select Sires Member Cooperative

Click here to read Henry Zapalac's story.

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