Developing a herd of cows with the type and production you demand — that’s the goal of the world’s most trusted mating program, Select Mating Service (SMS). Professional SMS consultants use research, computerized analysis and cow knowledge to build better herds throughout the world, one mating at a time. They work hard to save you time, protect your investment and assist you in reaching your herd’s genetic goals.

Inbreeding

To help manage inbreeding and prevent genetic losses caused by in-breeding, in-depth pedigree information is incorporated into the SMS program. As inbreeding levels escalate, the value of accurate parentage identification will heighten or become increasingly important.

Consistency

Efficiency is very important in your daily operation. As automation becomes a part of everyday life for your herd, it is imperative that the next generation of herd mates are uniform to maximize productivity. Having consistent results will remove problem cows from your herd, while also allowing you to maximize profit per stall and/or profit per cow.

Select Mating Services | 50th Anniversary

Contact a Select Dairy Solutions Advisor

Your Select Dairy Solutions Advisor will work with you to identify goals, choose the right program to evaluate your herd, and provide you with up-to-date information and insights into your breeding strategy.

Contact your member cooperative to schedule a consultation with your local Select Dairy Solutions Advisor .

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SMS has contributed to creating the type of cows and herd we want. It gives me peace of mind. Recently we started genomic testing all calves and the genetics on paper are phenomenal. The service made the decision and it's worked! Select Sires has a solid reputation and good quality service. We rely on Select Sires' people to provide expertise and to point out problems they see and offer solutions. We like the team we work with.

-Winkel Dairy, McBain, Mich.

In 12 years we have seen a great improvement in our herd's type and production. Our consultant and technician make it easy to select the sires for our herd. We have noticed a real increase in the average score of our two-year-olds when we classify and the cows just seem to last longer and rescore higher as they get older. We use a fairly large selection of sires but the program allows us to maintain the uniformity that we look for.

-Rod and Brad Habel, Lolynd Farms, New Hamburg, Ontario, Canada

Our evaluator mates the cows that have calved since the last time he was here. We sit down and pick out the group of bulls we want to use and then let the mating program use them in the best way. Part of the success of SMS is having a good person doing a good job. The evaluator needs to understand your goals and help you get there. I have seen an improvement in type and I think SMS really helps develop consistency and uniformity within your cows.

-Mitch Breunig, Mystic Valley Dairy, Sauk City, Wis.

SMS has contributed to creating the type of cows and herd we want. It gives me peace of mind. Recently we started genomic testing all calves and the genetics on paper are phenomenal. The service made the decision and it's worked! Select Sires has a solid reputation and good quality service. We rely on Select Sires' people to provide expertise and to point out problems they see and offer solutions. We like the team we work with.

-Winkel Dairy, McBain, Mich.

In 12 years we have seen a great improvement in our herd's type and production. Our consultant and technician make it easy to select the sires for our herd. We have noticed a real increase in the average score of our two-year-olds when we classify and the cows just seem to last longer and rescore higher as they get older. We use a fairly large selection of sires but the program allows us to maintain the uniformity that we look for.

-Rod and Brad Habel, Lolynd Farms, New Hamburg, Ontario, Canada

Longevity

Inbreeding

Recessives & Haplotypes

Heritability

Consistency

Longevity

Inbreeding

Select Mating Services | 50th Anniversary

Contact a Select Dairy Solutions Advisor