Select Sires Introduces Select Detect Mobile App

PLAIN CITY, Ohio, October 6, 2011 - In October 2010, Select Sires introduced the most technologically advanced, yet easy to use activity monitoring system on the market with Select Detect™. Now one year later, Select Sires and Dairymaster introduce the mobile-optimized version of the Select Detect software at Select Sires' RePRO Invitational held on October 6, 2011, at World Dairy Expo in Madison, Wis. This new mobile application allows dairy producers to access cow records from the barn, from the field or when they are on the go.

The mobile Select Detect application is optimized for iPhone®, iPod Touch®, iPad® and Android™-based phones. It allows for a quick remote review of cows on the high activity list, low activity list and heat expectancy list. Both daily and hourly activity charts can be viewed to determine if and when A.I. should be performed. This removes the need for dairy producers to be in the office to review the software and allows for a quick snapshot of activity that is updated every hour.

For more information about Select Detect, visit

Based in Plain City, Ohio, Select Sires Inc., is North America's largest A.I. organization and is comprised of 10 farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America's best genetics at a reasonable price.

™Select Detect is a trademark of Select Sires Inc. Android is a trademark of Google Inc. ®iPhone, iPod Touch and iPad are registered trademarks of Apple.