DURHAM passes ELEVATION to become the leading sire of Excellent cows in the U.S.

PLAIN CITY, Ohio, January 7, 2013 - Breed legend 7HO5157 Regancrest Elton DURHAM-ET*CV (EX-90-GM) is now the No. 1 sire of Excellent cows in the United States. With more than 4,400 (and counting) Excellent daughters to date, DURHAM claimed the top spot from 7HO58 Round Oak Rag Apple ELEVATION (EX-96-GM), who sired 4,158 Excellent daughters. 7HO980 Walkway Chief MARK (VG-87-GM) is the third leading sire of Excellent cows. These three sires are a true testament to Select Sires' genetics and their ability to stand the test of time as well as the dedication Select Sires has towards our customer-owners' success.

DURHAM's influence is still felt on the tanbark as he continues to sire class winners at national shows and this year sired two national grand champions. Team Durham Morgan (EX-94-EX-96-MS), exhibited by Team Holsteins, Hampshire, Ill., was grand champion at the Mid-East Fall National Holstein Show in Louisville, Ky., and Tex-Stein Durham Tierney (EX-92) owned by Gavin Steinberger of Windthorst, Texas was grand champion at the Southern Spring National in Stillwater, Okla. DURHAM sired 21 total cows that placed in the top three at national shows in 2012, the second most by any sire.

DURHAM has left his mark on Select Sires' lineup through his sons and grandsons. His son, 7HO7004 Erbacres DAMION (EX-96), is another type-improver and is the breed's highest ranking Type sire (+3.19) at 99% Reliability. Sons of DURHAM's most famous and successful Excellent daughters are some of the most impressive sires at Select Sires. Full brothers 7HO10506 Maple-Downs-I G W ATWOOD-ET (EX-90) and 7HO9893 Maple-Downs-I G W ATLANTIC-ET (VG-88) are sons of MD-Delight Durham Atlee-ET (EX-92-EX-MS-GMD-DOM) and are raising the bar on Type at +4.53 and +3.14, respectively. Showcase Selections™ sire, 7HO9165 Regancrest S BRAXTON-ET (EX-95) is a Shottle son of well-known DURHAM daughter Regancrest-PR Barbie-ET (EX-92-EX-MS-GMD-DOM). One of the most successful DURHAM daughters in the showring, Scientific Debutante Rae-ET (EX-92-EX-MS-GMD-DOM) is producing elite Red and White genetics through her sons, and now grandsons in the lineup including Super Sampler™ 7HO11596 Scientific B DEFIANT-ET *RC (VG-85). G W ATWOOD, ATLANTIC and BRAXTON are following in DURHAM's footsteps by siring show winners and improving type in the Holstein breed.

DIAMOND SELECTion™ sire, 7HO10211 RegancrestDL S RYKER-ET and FeedPRO® and Calving Ease sire, 7HO8946 Phil-Ru Potter ROLAND-ET (EX-90) are both sons of Excellent (92) DURHAM daughters. Hen-Lo Durham Lalita's (EX-94-2E-EX-MS-GMD-DOM) son, 7HO8822 Hen-Lo TOWNSEND-ET (EX-93), is a Calving Ease specialist and sires strong cows with high, wide rear udders. Udder (+3.02 UDC) and feet and leg (+2.92 Feet and Leg Composite) improver 7HO8885 Henkeseen EMPHASIS-ET (EX-90) is the son of an Excellent (92) DURHAM.

Based in Plain City, Ohio, Select Sires Inc. is North America's largest A.I. organization and is comprised of nine farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America's best genetics at a reasonable price.

Source: 12/12 USDA Genomic Evaluation, USDA/HA Genomic Type Evaluation and Interbull. Type Rel.%: DAMION 99; G W ATWOOD 96; ATLANTIC 96; EMPHASIS 90. Holstein Association USA's Pedigree Analysis of 2012 National Show Winners. ™Showcase Selections, Super Sampler and Diamond SELECTion are trademarks of Select Sires Inc. ®FeedPRO is a registered trademark of Select Sires Inc.